Executive Summary
The opportunity in one page
From fragmented engagement to a connected fan engagement engine.
The organisation needs to move from fragmented digital engagement and data usage to an integrated, GDPR-compliant fan intelligence and engagement ecosystem that improves member value, increases commercial revenue and reduces churn.
The objective is not simply to launch technology. The objective is to create a connected fan engagement engine that improves member value, increases commercial revenue, reduces churn and gives the organisation a trusted data foundation for long-term growth.
Headline outcomes
Four outcomes that define success
My Rewards
Pilot in 90 days
full launch to 150,000 in months 4–6
Programme Value
£2.5m
integrated CRM, data and digital marketing
Compliance Posture
GDPR-first
single view of fan and member
Commercial Lever
Personalised
engagement at lifecycle level
What this pack covers
A practical delivery proposal
- What I understand about the challenge
- What I would implement and how I would deliver it
- What the first 90 days would look like
- How the £2.5m transformation would be governed
- How My Rewards would be piloted in 90 days and fully launched in months 4–6
- How commercial uplift and churn would be measured
Pack structure